The real-life use of metaverse
1. Roblox
Gucci
: In Gucci Town on Roblox, players can buy clothing for their avatars using the in-game currency Roblox. It has a huge community and allows players to make money on-platform. The fashion industry is taking a keen interest in the opportunities and risks associated with the metaverse. It lacks blockchain technology and does not sell virtual land, but they possess key elements that sci-fi writers believe are necessary for a true metaverse. Gucci Town has had over 36 million visits.
2. Gather town
Coca-cola
: Coca-Cola has created a virtual machine within Gaia Town, allowing users to purchase Coca-Cola beverages virtually. The virtual machine is located within Gaia Town, and users can select and purchase Coca-Cola beverages virtually. These virtual Coca-Cola products can be immediately used within Gaia Town, but they are not actual Coca-Cola products.
Furthermore, Coca-Cola held a virtual event within Gaia Town, providing various virtual content related to its brand identity. Users who participated in the event were able to have a variety of experiences related to Coca-Cola within Gaia Town. Through this campaign, Coca-Cola has demonstrated the ability to experiment with a wide range of new digital marketing strategies through Gaia Town. Using Gaia Town as a marketing platform can provide users with innovative and unique experiences, which can be a great help in increasing brand recognition and attracting customers. While optimizing its video code, Gather simultaneously quadrupled monthly revenue to $400,000 via customers like Coca-Cola and Amazon, which built a replica of the fantasy world from The Wheel of Time, its hit streaming show.
